Bailey of Bristol

Challenge. Rejuvenate a traditional 70-year-old business to deepen, broaden and enliven its appeal.

Solution. Develop a promotional campaign to capture hearts and minds of the motorhome and caravanning community. The creative concentrated on the owner experience — the benefit — rather than product itself. We showed real people doing the thing they love best, and creating moments of joy they’ll remember forever thanks to the nation’s most-loved caravan brand.

I created videos for brand, PoC, and social media, and helped develop the printed materials.

Brand video (pitch). The client loved the video’s warmth and personality so much they bought it there and then.

POC video. The personality-led approach extended to Bailey-sponsored influencers demonstrating how everything worked.

Brand video (final version). Recreating the pitch video using library footage and a few existing Bailey clips.

Brand video, vision only.