Coca-Cola

Challenge. Reinvigorate the Coca-Cola Perfect Serve (a 30-second ritual beginning with a chilled, Georgia-green trademark glass and finishing with a smile). Targeting hotels, restaurants and cafés across Europe to help business owner/managers incentivise staff and make Coke the perfect “refreshment experience” for customers.

Solution. A spiral-bound A3 book of Perfect Serve activation ideas, hitting all the touchpoints along the customer journey from disruptive events and viral campaigns, to staff incentives and rewards.

This was an agency-wide collaborative project. I contributed ideas and helped visualise and create the book.

Customers vote for the employee who delivers the perfect serve. The perfect server gets an invite to an exclusive Perfectionista (Coke Barista) party.

Over 50 icons were created to help signpost the activities at every stage of the customer journey.

The Perfect Serve book went down so well that we created another one called Second Serve (encouraging customers to buy a second Coke).