Challenge. Product launch for the world’s premier, professional-loudspeaker-system manufacturer. The compact d&b A-Series filled a lucrative gap in the market.

Solution. The campaign focus was on flexibility, both literal (variable splay angles) and figurative (location adaptability). We expressed this through a visually engaging mix of artistic styles inside an A shape (the speaker-cabinet profile).

I developed and created all the assets including animations, digital and social media gifs and statics, printed brochures and ads, and exhibition graphics.

Campaign animation (first draft). Atmospheric interpretation of some of the social events that the A-series enables in small:medium venues (from churches and clubs to junior arenas).

6 second campaign animation (final). Abstract theme featuring a mix of artistic styles and media.

Contrary to our intriguing press ads (no product shots), the brochure was packed with facts and figures for tech-starved sound engineers.

Integrated Systems Europe and Prolight + Sound — must-see annual events for the d&b audience.

Animation developed for a more technical scenario. The mix of full-colour creative and line drawings marked the difference between promotional and technical information.